How to Set and Use Cookies in PHP

How to Set and Use Cookies in PHP As a website developer, you can use PHP to set cookies  that contain information about the visitors to your website. Cookies store information about a site visitor on the visitors computer that can be accessed upon a return visit. One common use of cookies is to store an access token so the user doesnt need to log in each time he visits your website. Cookies can also store other information such as the users name, the date of the last visit and shopping-cart contents. Although cookies have been around for years and most people have them enabled, some users either do not accept them because of privacy concerns or automatically delete them when their browsing session closes. Because cookies can be removed by a user at any time and are stored in a plain-text format, dont use them to store anything sensitive. How to Set a Cookie Using PHP In PHP, the setcookie() function defines a cookie. Its sent along with the other HTTP headers and transmits before the body of the HTML is parsed. A cookie follows the syntax: setcookie(name,value,expire,path,domain,secure,httponly); where name​ denotes the name of the cookie and ​value​ describes the cookies contents. ​For the setcookie() function, only the  name​ parameter is required. All other parameters are optional.   Example Cookie ​To set a  cookie named UserVisit in the visitors browser that sets the value to the current date, and further sets the expiration to be  in 30 days (2592000 60 seconds * 60 mins * 24 hours * 30 days), use the following PHP code: ?php $Month 2592000 time();//this adds 30 days to the current timesetcookie(UserVisit, date(F jS - g:i a), $Month);? Cookies must be sent before any HTML is sent to the page or they do not work, so the setcookie() function must appear before the html tag. How to Retrieve a Cookie using PHP To retrieve a cookie from the users computer upon the next visit, call it with the following code: ?phpif(isset($_COOKIE[UserVisit])){$last $_COOKIE[UserVisit];echo Welcome back! br You last visited on . $last;}else{echo Welcome to our site!;}? This code first checks if the cookie exists. If it does, it welcomes the user back and announces when the user last visited. If the user is new, it prints a generic welcome message. TIP: If you are calling a cookie on the same page you plan to set one, retrieve it before you overwrite it. How to Destroy a Cookie To destroy a cookie, use setcookie() again but set the expiration date to be in the past: ?php $past time() - 10; //this makes the time 10 seconds ago setcookie(UserVisit, date(F jS - g:i a), $past);? ​Optional Parameters In addition to value  and  expire, the setcookie() function supports several other optional parameters: Path​ identifies the server path of the cookie. If you set it to / then the cookie will be available to the entire domain. By default, the cookie works in the directory its set in, but you can force it to work in other directories by specifying them with this parameter. This function cascades, so all subdirectories within a specified directory will also have access to the cookie.Domain​  Ã¢â‚¬â€¹identifies the specific domain that the cookie works in. To make the cookie work on all subdomains, specify the top-level domain explicitly (e.g., sample.com). If you set the domain to www.sample.com then the cookie is only available in the www subdomain.Secure​ specifies whether the cookie should transmit over a secure connection. If this value is set to TRUE then the cookie will set only for HTTPS connections. The default value is FALSE.Httponly​, when set to TRUE, will only allow the cookie to be accessed by the HTTP protocol. By default, the value is FALSE. T he benefit of setting the cookie to TRUE is that scripting languages cannot access the cookie.

Wood Surname Meaning and Origin

Wood Surname Meaning and Origin WOOD Surname Meaning Origin: 1) Originally used to describe a person who lived in or worked in a wood or forest. Derived from Middle English wode, meaning wood. 2) Possibly derived from the Old English wad, meaning crazed or crazy, the name was sometimes used to describe someone considered mad or violent. 3) An ancient Scottish surname, first called De Bosco, because the family bore trees in their coat of arms. Wood is the 75th most popular surname in the United States. Ward is also popular in England, coming in as the 26th most common surname. Surname Origin: English, Scottish Alternate Surname Spellings: WOODE, WOODS Genealogy Resources for the Surname WOOD: 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? WOOD Family Genealogy ForumSearch this popular genealogy forum for the Wood surname to find others who might be researching your ancestors, or post your own Wood query. FamilySearch - WOOD GenealogyFind records, queries, and lineage-linked family trees posted for the Wood surname and its variations. WOOD Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Wood surname. Cousin Connect - WOOD Genealogy QueriesRead or post genealogy queries for the surname Wood, and sign up for free notification when new Wood queries are added. DistantCousin.com - WOOD Genealogy Family HistoryFree databases and genealogy links for the last name Wood. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

Financial System at NEXT Plc in Relation to Its Performance Case Study

Financial System at NEXT Plc in Relation to Its Performance - Case Study Example Exploring the impact from the global conditions on the performance of the company being highly effective on firm understudy the report also assessed the future prospects for NEXT brand. The assessment upon developing concluding remarks suggests recommendations for business to maintain success. The recommendation includes a business suggestion to expand with a premium brand and adopting acquisition strategy and efforts to enhance value to gift line and sports. Table of Contents EXECUTIVE SUMMARY 1 Table of Contents 2 MANAGING THE ORGANISATION 5 The Financial Statements and Current Performance 5 Company Performance Comparison with Industry and Sector 8 The Impact of the Global Economy 12 Future Prospects of the Company 14 CONCLUSION 14 RECOMMENDATION 15 List of References 16 Appendix 18 INTRODUCTION NEXT has been in the business for around 150 years. Group in 1982 revolutionized business and created the brand NEXT. The brand put forward the retailing business for NEXT corporate with co llections of branded women wear and accessories. NEXT Plc offered an affordable line of offerings with distinctive styled products. Over years NEXT expanded the range to men wear in 1984; home interiors line has been introduced in 1985; children wear were introduced in 1987; in 1988 Next Directory was introduced offering a range of products for home shopping. In 1999 NEXT has launched online shopping version entitled NEXT Directory. This expansion credited NEXT Plc pioneer among the businesses offering sales services from triple modes i.e. from shops, by phone and then online. NEXT started day delivery standard and transferred almost 80% of the business online by 2001. NEXT Plc then launched ‘NEXT flowers’ followed by the launch of ‘NEXT gift line’ in the year 2005 (Next, 2012). Continuing with affordable offerings with distinguished style, NEXT Plc has expanded the signature brand in 2007 offering homeward and fashion. 2010 noted NEXT’s launch of NX Sports and then became official staff ware and another textile supplier for the Olympics Athletes Village (Next, 2012). Next Plc currently has 540 stores in the UK while NEXT Directory is serving almost 60 counties of the world with the majority of them being served directly and 14 countries being served through six partners. The success of NEXT can be gauged with fact that only NEXT Directory has 3.3 million active customers. NEXT Plc international has 170 stores in around 33 countries operated through a franchise business. The brand also has 19 company-owned stores in 7 countries (Next, 2012). Other areas of operation include NEXT Sourcing, the segment responsible for designing, sourcing, buying, merchandising and quality control operations of Next Plc products. NEXT Sourcing has the operation in the UK as well as China, Sri Lanka, India, and Hong Kong. In 2008, Next has also acquired fashion brand which is targeting younger women entitled Lipsy and the firm also generates busine ss through property management (Next, 2012). Figure 1 shows the share of business and profits in segments of business in all of Next Corporation for the year 2013. A share price of NEXT Plc has been trading at ? 43.36 as on 11/04/2013 with market capitalization? 6.99 billion (Next, n.d). Share price performance of Next Plc in comparison with FTSE and the general retailer has been shown in figure 2 in the appendix section.  

Advantages and Limitation of International Trade Assignment

Advantages and Limitation of International Trade - Assignment Example This essay explores the issues surrounding international trade. The Theory of Comparative Advantage. If two countries X and Y trade in two goods G and H, both can benefit by specializing in the good in which they have a comparative advantage and then trading them. This has been proved valid even when country X has an absolute advantage in both goods due to the complexities of intra-country distribution of resources. Distribution of Gains and Losses from Trade. If goods G and H use two inputs, K and L (capital/ labor), at given prices, production of goods will probably utilize inputs in different ratios. If G uses a higher ratio of K to L than H, production of that good becomes K-intensive, relative to H. Here, if G is K-intensive, it will mean that H is L-intensive.  If country X’s inputs of production have a higher ratio of K to L than country Y, then X is K-abundant and Y is L-abundant, relatively. A country will tend to export products which are intensive in factors that country has in abundance. A labor-abundant country (say country Y), will tend to export labor-intensive products. Also, country X’s capital-intensive exports will rise. As it does so, the relative price of the abundant factor in that country will rise. The L-abundant country will see labor prices rising, i.e. wages will rise. The purchasing power of owners of labor will rise; purchasing power of owners of capital will fall. International trade will tend to equalize the relative prices of the two factors in the two countries

The development in the new world Essay Example for Free

The development in the new world Essay The 17th century was the colonial era when the British settled in North America. These colonies are categorized into three groups- New England, Middle, and Southern. Although economy and religion had importance, geography was the primary factor in shaping the development of the British colonies. Although the separatists came to North America for religious reasons, it was not the reason for New England’s development and prosperity. Geography is the primary factor because economic activities and trade were all dependent of the environment in which the colonists lived. Its cold climate, thick forest, and poor rocky soil made the land unsuitable for crops. Therefore, they had to rely on the natural resources they had. The towns along the coast made their living off fish, whaling, and shipbuilding. The coast New England settled on is important in showing the precedence of geography because it provided the colonies with a booming cod fishing industry. If they had not settled where they did, they would not have developed such a marketable product. The cod fishing industry along with the triangular trade is the reason economy was the secondary factor. Cod played an important role in developing the economy of colonial New England. In The Wealth of Nations, Adam Smith wrote about New England cod fishing as an example of the successful practice of free enterprise. The triangular trade route, which came to Boston in 17th century, is another example of economy contributing the development of the colonies. Boston carried rum made in New England to Africa to trade for slaves that were brought to Caribbean plantations, where molasses was purchased and brought back to New England to make rum. This is important because this new economic development was a huge growth of rum-making distilleries in Massachusetts and Rhode Island. It also gave a push to other industries, such as shipbuilding to carry goods to longer distances such as Africa. Religion was the last factor in the development of the New England colonies. The famous group of separatists departed to Holland to flee from King James I religious persecution. After twelve years of living in Holland, the English’s children started to become â€Å"Dutchified†, so they secured rights with the Virginia Company to settle under their jurisdiction and ended up in the Massachusetts Bay colony. However, within these religious communities were those that had their own beliefs. This is  important to the development of New England because these people would create their own colonies, i.e. Anne Hotchinson and Roger Williams. Hotchinson challenged Puritan orthodoxy by saying that a holy life was no sure sign of salvation and the truly saved do not need to obey the law of God. She was then exiled and found Rhode Island along with Roger Williams, who was too exiled for he challenged the bay colony for taking Indian land unfairly. Many came to Rhode Island because they granted complete religious freedom, even for Jews and Catholics. Geography was the primary factor in shaping the development of the Middle Colonies. New York was founded at the mouth of the Hudson River and Philadelphia on the Delaware River. This is important because it created the perfect location for trade. It proves geography to be the primary factor because if the colonies were not founded along the coast they would not have been able to create the profitable trading posts that they had, which would then lead to lack of economic success. Pennsylvania had fertile soil and a mild climate well suited for farming and agriculture. They had raw materials such as timbers, fur, and coal, but most importantly, iron ore. This is significant to proving geography as the primary factor because not only could they take advantage of New York and New Jersey’s location at ports to export their agricultural products, but they could also manufacture their own iron products such as plows, locks, and nails, and export them to England. If it were not for the geography of where they settled, they would not have been able to create such a large business, making it the primary factor in the development of the Middle Colonies. The close second is economy. New York, New Jersey, Pennsylvania, and Delaware were developed into profitable trading centers. The excellent harbors along the coasts of the Middle Colonies were ideal sites for cities. This was the perfect place for merchants to export cash crops, especially grain, and imported manufactured goods. This trade was important to the development of the Middle Colonies because it resulted in Philadelphia becoming the fastest growing city in the colonies. The city’s wealth brought public improvements such as Philadelphia’s statehouse (Independence Hall) and streetlights along paved roads. New York also attained its rapid growth from trading. Its busy port handled numerous products including flour, bread, furs, and whale oil. Not only did their trade ports create large profit and advancement in cities, it created large diversity. Various immigrant groups arrived in the port cities of the Middle Colonies. This would prove to be helpful because one of the largest immigrant groups was the Germans, who continued to help in the Middle Colonies’ economy. They were known to be advanced in farming and brought over their tradition of artisanship. They built Conestoga wagons that were suitable for carrying produce throughout towns and offered covers to protect the produce from rain. Most of these Germans came as indentured servants searching for religious tolerance. Religion also made a big contribution to the Middle Colonies. William Penn was attracted to the Quaker faith in 1660 at only sixteen years old. Wanting to create an asylum for his people, Penn received a grant from the king in 1681. His Quaker faith demanded Pennsylvania to have no tax-supported church, no demanded allegiance, equality between men and women, no slavery, and most importantly, freedom of worship. As a result, immigrants flooded the colony. Although Penn was against slavery, many of the immigrants were not, thus African slavery began. This proves religion to be of influence to the shaping of development in the Middle Colonies because it provided large population growth and started some of the slavery in the North. Geography is the primary factor for the Southern Colonies’ success and development. The colonists of Jamestown settled in the Chesapeake area, which was largely swampy. In this muggy area, the colonists were subject to an onslaught of diseases such as malaria and yellow fever. This inhibited the development of the colony for after two years they still only had a population of 400. England sent the colonists to the New World in hopes to repeat the success of Spaniards who found gold in South America. However, once they realized the land was incapable of offering gold, they were forced to change their goals, i.e. grow their own food and find a marketable commodity. Virginia, Maryland, and Carolina all found gold in their tobacco, rice, and sugar plantations. Therefore, although economic success was the main reason for the Southern Colonies’ survival, it could not have been possible without the lands’ fertile soil and warm climates, which proves geography to be the primary factor. Therefore, economics, being the savior of the Virginia colony, is secondary in the development of the Southern  Colonies. John Rolfe brought commercial success to Jamestown by introducing tobacco as a colonial export. Colonists now hungered for more land to grow tobacco. Now that they had more tobacco plantations, they needed more workers. This is important because it began African slavery in the colonies. This proves that economy is important because it would dramatically shape the morals and viewpoint of slavery in the rest of the colonies. Maryland had the largest slave population who worked on cotton, tobacco, rice, sugar, and indigo plantations. This is important because it also contributed to the Southern Colonies’ economic success. However, it also unfortunately proves the beginnings of slavery in the south. Religion had little importance in comparison to geography and economics. In 1649, the colony of Maryland passed the Act of Toleration, which guaranteed toleration to all Christians. It decreed the death penalty to any group who denied the divinity of God; therefore, it granted Catholics safety. This is important to religion because after the colonial era ended, Maryland sheltered Roman Catholics more than any other colony. In this way, it proves that religion had albeit little, some importance in shaping the development in the Southern Colonies. As a whole, colonial America’s development was influenced by geography, religion, and economy. However, the most important contribution was made by geography. Without its land and resources, the colonies would not have been able to prosper and develop into the successful colonies they became. Each of the three groups had their own unique aspects such as the coast, ports, and fertility, and that is all they needed to begin their industrious colonies.

Lord of the Flies Characters :: essays papers

Lord of the Flies Characters In his first novel, William Golding used a group of boys stranded on a tropical island to illustrate the malicious nature of mankind. Lord of the Flies dealt with changes that the boys underwent as they gradually adapted to the isolated freedom from society. Three main characters depicted different effects on certain individuals under those circumstances. Jack Merridew began as the arrogant and self-righteous leader of a choir. The freedom of the island allowed him to further develop the darker side of his personality as the Chief of a savage tribe. Ralph started as a self-assured boy whose confidence in himself came from the acceptance of his peers. He had a fair nature as he was willing to listen to Piggy. He became increasingly dependent on Piggy's wisdom and became lost in the confusion around him. Towards the end of the story his rejection from their society of savage boys forced him to fend for himself. Piggy was an educated boy who had grown up as an outcast. Due to his acade mic childhood, he was more mature than the others and retained his civilized behaviour. But his experiences on the island gave him a more realistic understanding of the cruelty possessed by some people.The ordeals of the three boys on the island made them more aware of the evil inside themselves and, in some cases, made the false politeness that had clothed them disappear. However, the changes experienced by one boy differed from those endured by another. This is attributable to the physical and mental differences between them. Jack was first described with having an air of cruelty that made him naturally unlikeable. As leader of the choir and one of the tallest boys on the island, Jack's physical height and authority matched his arrogant personality. His desire to be Chief was clearly evident in his first appearance. When the idea of having a Chief was mentioned Jack spoke out immediately. "I ought to be chief," said Jack with simple arrogance, "because I'm chapter chorister and head boy." He led his choir by administering much discipline resulting in forced obedience from the cloaked boys. His ill-nature was well expressed through his impoliteness in saying, "Shut up, Fatty." at Piggy (p. 23). However, despite his unpleasant personality, his lack of courage and his conscience prevented him from killing the first pig they encountered: "They knew very well why he hadn't: because of the enormity of the knife descending and cutting into living flesh; because of the unbearable blood" (p.

Explain key influences on personal learning processes

Learners must complete 100 hours work experience s a requirement of this unit. Unit introduction Initially, learners will explore factors that affect learning, then plan and monitor their personal and professional development and reflect on it. They will gain a key understanding of the health and social care sectors, including aspects of service delivery and the fundamentals of research methodology. Learners will consider their personal and professional development holistically, linking different units within their programmes and also their personal experiences.This unit explores the different ways in which learning can take place and how earning from individual experiences can be used to enhance the quality of knowledge, skills and practice. Learners will explore concepts of learning and relate these to their preferred learning styles and other factors that influence their learning. Learners will initially consider their knowledge, skills, practice, values and beliefs in relation to working in health and social care. They will then draw up a personal plan personal abilities, goals and career aspirations.Learners will review their progress against these plans at intervals throughout the programme, adjusting them as appropriate to changing circumstances. They will develop the ability to draw on a range of sources of information to assess their personal and professional development, including their vocational experience and other relevant experiences such as their formal study, employment and/or voluntary activity. The unit introduces learners to health and social care service provision and research methodology, both of which can be extended in other units within the programme.

Inquirer is the leading broadsheet in the Philippines Essay

Inquirer is the leading broadsheet in the Philippines. In 2001, it launched Libre, a free tabloid distributed in the MRT-LRT area. It was an unprecedented move of a major daily giving away their newspaper on weekdays and recovering cost solely from advertising revenue. Visit the MRT-LRT site and discuss and explain your answers to the following: Background: Inquirer Libre (Inquirer Free) is a free, bilingual (Filipino and English) tabloid published in the Philippines. It is published by the Philippine Daily Inquirer and is considered a trimmed-down version of the Philippine Daily Inquirer that is distributed on public transport. It is available in all stations of LRT, MRT and PNR, WGA Eva Macapagal Port in Metro Manila, as well as selected branches of McDonald’s. Unlike other Philippine tabloids, Inquirer Libre seeks to provide commuters access to decent, useful and meaningful news and current events. The income generated from distributing Inquirer Libre comes from advertising. a.What was the underserved and unserved market Inquirer was trying to tap? Underserved – used to describe a place, market, etc. where fewer goods and services are available than there should be. Unserved – there is totally no goods and services available for the people. Answer: A. The Inquirer created first a market niches that identified the needs or wants of the target market that were poorly addressed or not at all by their competitors. These niches showed them the underserved and unserved market which was composed of the commuters of the MRT-LRT stations with 500, 000 average commuters per day, even greater than its intended capacity. It’s a very diversed public which includes students, office clerks, professionals, etc. who rode trains everyday in their way to school, work, and their destinations. This people were always in a hurry and therefore have no time to read the news. Their age ranges from 18-40 years old. B. There are many management concepts to choose from. For instance, core  competency espouses that the company’s assets or strengths be the unit of analysis while industry analysis advocates that competition be the unit of analysis. Then there is also market-driven strategy that promotes customers in the center of strategy while market-driving strategy focuses on underserved and unserved markets as unit of analysis for strategy. A popular concept, Blue Ocean Strategy, is considered a subset of market-driving strategy since it entails two additional requirements, other than new demand, that of creating differentiation and being low-cost. One critique about contemporary marketing practitioners is that they are actually market-driven strategists, who may not fully understand the principles, frameworks and concepts of market-driving strategy to grow the brand and the business long-term, hence, their tools are often short-term, brand switching tactics, designed to gain market shares. If the company’s reward system is aligned with desired strategic thinking, then market penetration, in addition to market shares, would have to be imposed by management as part of its key result areas. Without a market-driving strategy, a marketing plan focusing solely on the served market is incomplete as it risks losing the underserved or unserved markets, many times, even bigger than the current served customers. In Mansmith and Fielders Inc., market-driving strategy is defined as embracing innovative changes in the logic of industry and business system to grow its profit and industry’s demand from underserved and unserved markets. The goal is not incremental but strategic growth and has three different levels: level 1 is about a major change in value proposition more than a major change in business system; level 2 is about a major change in business system more than a major change in value proposition; while level 3 is about a major change in value proposition coupled with a major change in business system. Selecta ice cream by Walls is an example of level 1 market-driving strategy. Selecta is the dominant brand of ice cream in the Philippines, but it was not so a few years ago, as it was neck-to-neck with Nestle. Problematic with declining industry demand, the marketers went on to ask mothers what  they liked to serve during birthdays and what they actually served. The result of their insighting led them to launch Selecta’s 3-in-1 ice cream, combining three of the favorite ice cream flavors in a tub at an affordable price. With this huge success that turned around shrinking industry demand, they even extended to four flavors with 3-in-1 plus 1, wanting to own the term â€Å"3-in-1.† Meantime, Nestle was not able to immediately respond with the new value proposition of Selecta, as they did not have the technology to do 3-in-1. Mothers were happy they were able to serve what they really liked to serve, children were happy with each of their favorite flavors, while fathers were happy too with a cost-saving solution, improving not just company’s sales but also industry demand in the process, attracting many lapsed customers to return. Waters Philippines is an example of level 2 market-driving strategies where there is a major change in the business system more than the value proposition. (Disclaimer: Waters Philippines is owned by the author.) It markets Waters Bio Mineral Pot, a premium home water purifier—mineralizer—alkaline maker that is leader in its segment. Waters used to be sold in appliance and other retail stores on cash basis in the late ’80s and early ’90s; however, its growth was constrained with its inability to explain the product features and benefits of the high end products in stores. This led to stores requiring them to go on promotional sale, with the additional problem of the fixed cost of hiring its own promo girls and the automatic termination of these promo girls in five months just when their competency is peaking. Waters then decided to create its own independent direct sales force who were able to go direct to the customers (instead of waiting for them to go to the retail stores) to promote the product, backed with installment plans that nearly matches what consumers typically pay monthly for water delivered by their water refill stations. The installment plans allowed more affordability for the consumers while enhancing the business opportunity for its sales network. Today, Waters Philippines is expanding to Indonesia to tap into a bigger combined market. Inquirer Libre is an example of level 3 market-driving strategy, which saw a major change in value proposition coupled with a major change in business system. As the leading broadsheet in the Philippines, Inquirer wanted to broaden its readership base to include younger consumers, so in November  2001, it launched Inquirer Libre. The Inquirer’s mother brand gave the new tabloid-size newspaper immediate credibility among its train riders. Libre (meaning â€Å"free† in English) is a complimentary morning daily that is heavy in entertainment and with a lot of light, human interest articles designed to be read in 15 minutes. Instead of selling the newspaper, it gave away Libre for free. Instead of tapping newspaper dealers, it went straight to consumers by way of self-service pick-up stations, hence, avoiding traditional trade margins and sales returns (after all, it’s a free paper). Instead of showing half naked women targeting blue-collar workers, it decided to be a wholesome paper targeting the young white-collar workers. Hence, instead of the usual readers in their 30s to 40s, Libre readers are mostly in their 20s not known to be newspaper buyers. This is an example of category point-of-entry marketing that will eventually turn some of the current Libre readers to broadsheet readers in the future. As can be seen from above, the three levels of market-driving strategy help companies think strategically, looking beyond the value proposition to include their value chain—instead of plainly being better, it strives to innovate by being different. C. Many tabloids in the country have been operating for a long time on a formula of scandalous attention-grabbing headlines and photos of sexy girls on the front page. One tabloid, Inquirer Libre, decided to take a different route. Using market-driving strategies,Inquirer Libre presented its product differently while targeting a new market. As explained by marketing guru Josiah Go of Mansmith and Fielders, Inc., market-driving strategies, the latest buzzword in market orientation, call for a breaking of the rules and changing the value proposition or business system or both to grow profit and demand from new and marginal customers. (See previous post here.) Inquirer Libre is a morning tabloid featuring short news and feature articles that can be read in 15 minutes. However, Go points out that unlike the other tabloids, it is given for free at MRT stations. There are no photos of naked women; the total package is wholesome. The target market consists of office people in their 20s and 30s on their way to work. â€Å"Instead of tapping the  traditional newspaper dealers, Libre’s new channel is in the various train stations. This means no dealer trade margin and no sales returns,† says Go. Inquirer Libre also has a classified ads page that runs every Thursday, a new reason for the target market to read it. As a result of the market-driving strategies (give it out for free, go wholesome, go direct to the market at train stations, offer classifieds), Inquirer Libre is the leading free tabloid in Metro Manila and hit its ROI fast. Are you looking for a way to survive the cut-throat competition? Market-driving strategies may be the answer. A TOTAL of three—that was the number of enrollees R. A. Gapuz Review Center (RAGRC) had back in 1994 when they opened, offering review classes for those taking government board exams. But this did not deter founder Ray Gapuz from persevering in his then newly established business. Nowadays, their number of enrollees are in the thousands, so much so, that review and coaching sessions have to be scheduled in hotel ballrooms, mall cinemas and even big events places such as the Philippine International Convention Center and Araneta Coliseum. And get this—review classes are also beamed via satellite to other venues in the country. Of course, online review courses are also offered. Today RAGRC is the market leader among nursing review centers, getting the lion’s share of 40 percent of the market among 55 documented review centers, according to its website. Just how did RAGRC succeed? Josiah Go, marketing guru and chairman of Mansmith and Fielders, Inc., points to market-driving strategies applied by the company. â€Å"Market-driving strategies define how a firm will embrace innovative changes in the industry logic and business system to grow its profit and industry’s demand from marginal and non-customers,† says Go. To do this, innovations may be implemented in the value proposition (what the company may offer customers), the business system, or both. Here are steps RAGRC took to succeed: 1. Give a new value proposition by: – Offering an intensive 10-day review course at 8 hours a day aside from the traditional 6-month review course at 3 times a week. The shorter review course allows nursing graduates to find work while providing RAGRC faster turnaround. – Holding review classes in hotels and malls instead of cramped classrooms. – Presenting the curriculum according to diseases regardless of age to remove any duplication encountered when doing  it by specialization. This is well appreciated by the reviewees. 2. Innovate the business system by: – Going high tech and livening up review classes by holding it game show style and offering stimulating card games as reinforcement. This prevents boredom from setting in. Market-driving strategies are all about changing the rules of the game in order to attract new demand. They may just be what your company needs to be profitable and stay profitable. Josiah Go is conducting a seminar dubbed â€Å"Market-Driving Strategies: Executive Workout† on June 25-26 in Makati City and on July 14-15 in Cebu City. E-mail info@mansmith.net for details.

Some Tips Of Writing Good Death Penalty Essays

Some Tips Of Writing Good Death Penalty Essays A Complete Guide to Writing a Winning Death Penalty Essay Many students face the challenge of coming up with a good death penalty essay. This should not be the case since its only the topic that makes the work sound hard to tackle. My guide will enable you as a writer to come up with an appealing essay. I will provide diverse steps that will guide your essay and offer recommendations to ensure your work is professionally written, and, in the long run, attain a desirable grade. The first step towards writing a death penalty essay is to understand its meaning. According to the dictionary definition, death penalty refers to punishment by death for a crime that accords such a comprehensive punishment. Another way you can refer to the death penalty is capital punishment. Types of Death Penalty Essays To successfully write this type of paper, you should first understand what type of essay you will be tackling. For aspects such as analysis and examination of elements related to the death penalty, an analytical essay will be more appropriate. If you embark on an effort to convince a reader about an opinion you believe and stand with, a persuasive essay will be more prudent. For aspects such as evaluation or investigating the death penalty, you should apply an expository essay. An argumentative essay would be appropriate if you are to provide an argument about the death penalty, which you want to convince the reader that its more factual, truthful, and firm than any other stated argument within the same theme and context. Topics Relating to the Death Penalty Essay After deciding on the essay type to apply in writing the death penalty essay, the next step requires you to craft an interesting topic and thesis statement. Remember that the type of essay you will write will be a determination of your thesis statement (and main idea). Here are some relevant topics that you can use in writing a death penalty essay. The effectiveness of the death penalty in reducing crime rates The various Systems of the death penalty, and the order of effectiveness. How the death penalty provides a warning to criminals willing to commit murder. Is the death penalty fairly or unfairly applied? Thesis Statements on the Death Penalty Essay A thesis statement offers an outline of issues to be discussed on your death penalty essay for the readers to have a hint of what to expect as they go through your essay. Here are examples of thesis statements relating to a death penalty essay. Only countries with inhumane legal systems still use capital punishment which is outdated and primitive. Capital punishment only applies to criminals who have committed ghastly crimes. Countries that do not endorse this system are only pampering their criminals. The death penalty is a sure way of restraining people from committing horrific crimes The death penalty is not effective enough to restrain people from committing murder. There is no fair way of administering the death penalty and thus should be eliminated. The death penalty is effective enough to assure people that justice is being served. Reliable Sources for Death Penalty Essays After you have come up with the type of essay, main topic, and your thesis statement, you are required to find reliable sources that can either support or argue against your statement. It should not be hard to find such sources as they are available in different books, articles, or magazines that you can access online or in a library. It is a requirement to use sources that have been published within the last 3 years because any other source outside this time bracket will be too outdated to support your statement. Examples of sources for a death penalty essay include: An article on the death penalty from Wikipedia Be mindful that some education centers restrict the type of sources you can use, number of online sources that can be used, or even the colossal amount of sources that can be used in your essay. Some time back, Wikipedia was discouraged as a source of information when writing an essay. This is because professors realized that the content was not well controlled, as anyone could post any topic even without the relevant expertise. This prompted the editorial team of Wikipedia to step up and gain control of the content posted on their website. The information added to a particular article should be correctly cited from a credible source. This has recently made colleges withdraw the restrictions, and the source can now be utilized. An article on the death penalty from Google Scholar Google scholar is another reliable source for information regarding the death penalty essay. As a search engine, it offers a wide array of quality resources relating to all debatable issues; it provides an option of accessing resources, from scholarly articles, magazines, to books. Several of the books and articles are accessible for free; others only offer specified pages, as others require payment to access them. Additionally, you can access citations for the books and articles easily. An article on the death penalty from Encyclopedia Britannica As a highly recognized source, the Encyclopedia Britannica has improved from a 5.25 disc to a CD-ROM and DVD. Currently, you can access its online website and find tons of resources relating to your work. Citing Death Penalty Sources To achieve this, you must research and acquire recently written sources on the death penalty. Additionally, you should have a good understanding and knowledge relating to the citation of sources within your essay, and filling up a wells of citation methods include MLA – Modern Language Association, APA – American Psychology Association, or the Chicago, Turabian Style. Here are examples of sample works with sources used within the essay on death penalty along with the required entry for the bibliography. MLA Style: With a review of various denominations, each has its own view about the death penalty. For instance, approximately 69% of the Protestants support the death penalty. Moreover, 53% of the people with no specific religious association also support the death penalty (Son). Source format for bibliography or work cited: Son, M. The support and praise the death penalty receive from the American people. Legal Report, 201418(6), 67-85. Doi: 10.12940/jfb.2014.18.6.67 APA Style: Criticisms of executions under the confinements of capital punishment to administer justice face consequences of it being applied, when the defense rests its case on retribution. (Leotard, 2017) Source format for bibliography or work cited: Leotard Jean-Franà §ois, (2017) â€Å"Review of the death penalty as it is in America today.† Manchester University Press, pp. 23-49. Death Penalty Structure On this area, you are required to write an overview of that included the definition of the death penalty, how it is applied in law, and how many executions have been done in each state. Advantages and Disadvantages of the Death Penalty It is important to understand the pros and cons of the death penalty, as it will help you argue for, or against the subject. Through this, you will be able to provide valid points with relevance to your chosen topic. Also, you should narrate the reason for your opinion based on your moral gauge concerning such issues, or financial and logistical aspects associated with capital punishment. Global Perspective on the Death Penalty The death penalty stretches its point of view across every country, with no single standard perspective carried out by all the countries. Most western countries have eliminated capital punishment, with others taking necessary steps to achieve this. For instance, many states using the death penalty have limited its application to specific scopes. This act of law can not punish Children, the mentally ill, and the mentally disabled. Below are several countries and their status on the death penalty. The death penalty in America While reviewing the actions related to the death penalty in America, highlight its historical perspective, socio-political arguments for and against capital punishment, and the current stance of America on the death penalty. The death penalty in India When you examine capital punishment in India, be sure to highlight aspects such as the historical outlook, socio-political arguments for and against the penalty and India’s current stance on this issue. The death penalty in Australia While trying to gain information about capital punishment application in Australia, examine the issue from an ancient viewpoint, socio-political opinions that are for, and those against the death penalty, and their status as per now on the same issue. The death penalty in South Africa Similarly, you should examine this issue in South Africa accordingly, utilizing dynamics such as historical perspective, socio-political arguments against or for the death penalty, and the current standpoint of South Africa on capital punishment. Historical Outlook on the Death Penalty As you give a historical perspective about capital punishment for a specific country, apply issues that concern the social, legal, religious and political perspectives. The death penalty evolution can be traced from the fatal corporal punishment which the public would be physically involved in administering the punishment, to provoke fear to those with the intentions of committing offenses with a magnitude high enough to be awarded such a punishment. Social Judgment on the Death Penalty When you are required to give your opinion concerning this type of essay, most people believe you are supposed to advocate for, or against the death penalty. This way of thinking is influenced by the moral obligation and orientation we have on human life. However, the moral balance as to whether capital punishment is wrong or right is not yet clear. However, different sources argue their viewpoint using justifiable factual data, and you can use them to gain enough information that will help you weigh in your stance about it. Pros of the Death Penalty Sources that provide information on the benefits of capital punishment examine rates of repetition of an offense, the costs to be incurred if incarcerated, and the immediate execution of the offender. Most of the sources argue in line with financial and logistical aspects; thus you can utilize such information to come up with your own argument that relates to your perspective. Shortcomings of the Death Penalty You can find such information in resources that offer anti-death standpoints. They cover aspects such as wrongful executions, the cost estimate of a single execution, the lack of a deterrent effect even after the penalty has been applied several times, and the religious and moral orientation that argue against the death penalty. How effective is the Death Penalty? While arguing about this dynamic, first define the judicial system goals in administering punishments to offenders. Criminal punishments focus its impact on a specific defendant while serving society with related functions. These functions may be retribution, punishment, and deterrence. How well or bad the death penalty fulfills these three functions will determine how effective capital punishment is. Legalizing the Death Penalty Even though it is considered an effective form of punishment, its legalization or use should focus on consideration of questions other than its effectiveness. Your argument about this aspect should be technical or offer personal reasons that support or opposes the death penalty. After achieving this relevant conclusion can be drawn whether it is right to legalize or reject incorporation of the death penalty into the law. Death Penalty on Teenagers While discussing the issue of application of the death penalty on teenagers, consider the stance of different states on this issue. Most jurisdictions bar the application of this law on teenagers and young adults, while others grant it in relation to the degree of their offense. Studies do suggest that the teenage mind has not matured enough to fully comprehend the degree of the harm their actions cause to the general public or an individual. This begs for a debate on the legality and appropriateness of such a law towards people of such age. In your essay, you should base your argument on such dynamics to come up with a first-class death penalty essay. Death Penalty Essay Examples To gain perspective on how to write a competent death penalty essay, going through another student’s essay or a professionally written essay would prove to be of advantage. Sample essays will help you outline quality topics, thesis statements, arguments and correctly cite resources related to your topic. Utilize online resources to gain a sample death penalty essay that you can go through to help you come up with your original work. A point to remember: While writing a death penalty essay, there are various types of essays that can apply to this topic of discussion. The topic you choose should follow its specified outline template to ensure the work has structure and logic. The topic you choose has to address various aspects that this practice entails, and the arguments you put across should highlight a high level of authenticity, and backed up with reliable information to make it credible.

The Colossal Heads of the Olmec

The Colossal Heads of the Olmec The Olmec civilization, which thrived along Mexicos Gulf Coast from about 1200 to 400 B.C., was the first major Mesoamerican culture. The Olmec were extremely talented artists, and their most lasting artistic contribution is without a doubt the enormous sculpted heads they created. These sculptures have been found at a handful of archaeological sites, including La Venta and San Lorenzo. Originally thought to depict gods or ballplayers, most archaeologists now say they believe they are likenesses of long-dead Olmec rulers. The Olmec Civilization The Olmec culture developed cities defined as population centers with political and cultural significance and influence as early as 1200 B.C. They were talented traders and artists, and their influence is quite clearly seen in later cultures like the Aztec and the Maya. Their sphere of influence was along Mexicos Gulf Coast particularly in the present-day states of Veracruz and Tabasco and major Olmec cities included San Lorenzo, La Venta, and Tres Zapotes. By 400 B.C. or so their civilization had gone into steep decline and had all but disappeared. The Olmec Colossal Heads The Olmecs colossal sculpted heads show the head and face of a helmeted man with distinctly indigenous features. Several of the heads are taller than an average adult human male. The largest colossal head was discovered at La Cobata. It stands about 10 feet tall and weighs an estimated 40 tons. The heads are generally flattened at the back and not carved all the way around they are meant to be viewed from the front and sides. Some traces of plaster and pigments on one of the San Lorenzo heads indicate that they may have once been painted. Seventeen Olmec colossal heads have been found: 10 at San Lorenzo, four at La Venta, two at Tres Zapotes and one at La Cobata. Creating the Colossal Heads The creation of these heads was a significant undertaking. The basalt boulders and blocks used to carve the heads were located as much as 50 miles away. Archaeologists suggest a laborious process of slowly moving the stones, using a   combination of raw manpower, sledges and, when possible, rafts on rivers. This process was so difficult that there are several examples of pieces being carved from earlier works; two of the San Lorenzo heads were carved out of an earlier throne. Once the stones reached a workshop, they were carved using only crude tools such as stone hammers. The Olmec did not have metal tools, which makes the sculptures all the more remarkable. Once the heads were ready, they were moved into position, although it is possible that they were occasionally moved around to create scenes along with other Olmec sculptures. Meaning The exact meaning of the colossal heads has been lost to time, but over the years there have been several theories. Their sheer size and majesty immediately suggest that they represent gods, but this theory has been discounted because in general, Mesoamerican gods are depicted as more gruesome than humans, and the faces are obviously human. The helmet/headdress worn by each of the heads suggests ballplayers, but most archaeologists today say they think they represented rulers. Part of the evidence for this is the fact that each of the faces has a distinct look and personality, suggesting individuals of great power and importance. If the heads had any religious significance to the Olmec, it has been lost to time, although many modern researchers say they think that the ruling class might have claimed a link to their gods. Dating It is almost impossible to pinpoint the exact dates when the colossal heads were made. The San Lorenzo heads were almost certainly all completed before 900 B.C. because the city went into steep decline at that time. Others are even more difficult to date; the one at La Cobata might be unfinished, and the ones at Tres Zapotes were removed from their original locations before their historical context could be documented. Importance The Olmec left behind many stone carvings that include reliefs, thrones, and statues. There is also a handful of surviving wooden busts and some cave paintings in nearby mountains. Nevertheless, the most striking examples of Olmec art are the colossal heads. The Olmec colossal heads are important historically and culturally to modern Mexicans. The heads have taught researchers much about the culture of the ancient Olmec. Their greatest value today, however, is probably artistic. The sculptures are truly amazing and inspirational and a popular attraction at the museums where they are housed. Most of them are in regional museums close to where they were found, while two are in Mexico City. Their beauty is such that several replicas have been made and can be seen around the world.

How Stem Cells Are Changing the Way We Think About Disease Essay

How Stem Cells Are Changing the Way We Think About Disease - Essay Example There seems to be a form of hope on the horizon with the increased study and awareness of the abilities of stem cells. â€Å"Where the promise of stem cell’s lies,† was recently discussed in a Time magazine recently featured an article titled, â€Å"How Stem Cells Are Changing the Way We Think about Disease.† After taking a look at were stem cells come from, what the promise is, and how they may very well affect the current generation’s hope for cures to many diseases, stem cells may never be thought of the same again. Stem cells are the building blocks upon which all life is formed. Every human started as a small grouping of complex cells in the uterus of his/her mother. From a few complex cells, stem cells, all other cells form to create the human body. Until recently, scientists could only gather and study stem cells from direct contact with them via, umbilical cord, or embryo study. Recently, however, they have discovered that they can generate stem ce lls from almost every part of the body; particularly, they have been able to generate them from skin cells. We are now led to the promise stem cells hold.

Business plan Essay Example | Topics and Well Written Essays - 1500 words - 3

Business plan - Essay Example Definitely different boutique had clients who had attended the ceremony and whose designs were outstanding. The journalist who reported this on the news paper termed the designs as definitely different. Initially, the owner carried out designing at his home. He could take customer requests and design their outfits. This lasted for seven years till when loyal and impressed customers urged him to direct his talent toward a retail operation with the promise that they will continue to support the boutique. The customers helped in the establishment of the boutique by providing up to 30 percent of the startup costs. Definitely different boutique has been in this business for a while now and people’s responses have been similar. Definitely different boutique’s designs have impressed many people and been receiving positive responses from our clients and prospective clients. Consideration of a client’s request and demands come first in execution of the boutique’s operations. Most of the fashion trends always focus on the youth. Our target market will be the youth mid twenties professional men and women, and mature women with more disposable income who are looking for definitely different outfits for special occasions and home or business wear. Definitely different company has six competent employees, 3 sells assistants and 3 seamstresses. The seamstresses are graduates from the London School of Fashion. In addition, they also have attained needlework degrees from the London School of Needlework. They are highly trained and competent and experienced. They trained for three years and gained experience in dress making and broidery at the Paris Fashion House. Moreover, they also gained experience while training in Italy. The three sales assistants are highly competent and experienced. They previously had been employed on a part time basis as in-house models for a TV show on air fashion